Buy the book - get the audio and digital for free!

The debate surrounding book publishing and the use of technology is already a few years old and looks set to rumble on for a number of years yet. It is still unclear what role, if any, digital eReaders will play and if third-party devices such as the Iphone/Ipod will have a significant say in the market. Products such as Stanza are making the delivery of digital material easier and it seems clear that the market place is open to new ideas.

One aspect of the argument that does seem settled is that book selling is starting to become less about the format (paper vs digital) and more about the content. It is also clear that choice is becoming key. It has been debated that the future will involve a reader opting to consume their book in a number of formats switching between digital and traditional as their circumstances change.

This is where US publishers Thomas Nelson come into the picture. CEO Michael Hyatt (@MichaelHyatt) has openly championed the experiment of providing multiple formats. This month Andrew Andrew’s The Noticer has been made available in a traditional paper version with the audio and pdf being given away for free.

This is what the site says:

For a limited time only, buy Andrew Andrews' new book The Noticer and receive $76.96 worth of FREE products

It's this simple:
• May 1–20 Purchase The Noticer from Amazon.com or your favorite book retailer
• Fill in the information below to download FREE audio and e-book formats, including E-Pub, PDF, and the Kindle-compatible MobiPocket*
*You will need your copy of The Noticer in hand to access the downloads.

Michael Hyatt insists that if the experiment is successful then this is a model that will be used more regularly by Thomas Nelson.

How to convert your iPhone into an e-reader

It is becoming increasingly common to hear of people using their iphone/ipod as an e-reader.

Here are three apps to get you started:

Stanza

eReader

FileMagnet (for pdf files)

The future of publishing - Don't ignore ebooks

The TOC conference has ignited a lively debate regarding the future of ebooks. This debate has moved on rapidly over the last few months.

Here’s a summary of the key points:

1. eBooks will play a part in the future of publishing and reading.
2. Readers will be offered an increasing choice of format (ebook, paperback, audio etc).
3. The war of the ereader will be between a dedicated device (Kindle) or multi-function device (iphone/ipod).
4. The software on the reader will play a big part.
5. Publishers/writers will be resistant to any boom in digital sales until the royalty situation for digital books is resolved.

If you are looking to get up to speed with these points then here’s some great reading:

• John Siracusa provides a very good overview of the current market and its problems. This is essential reading.
• The NY Times gives an outline of the situation regarding ebooks and mobile phones.
• A blog post at HarperStudio shows *some* publishers views to ebooks. Here the publisher goes to great lengths to explain why they can charge excess amounts for ebooks. They fail to weave into their argument the fact that most ebooks will also be sold as traditional print books and therefore pre-production costs can be taken out of the model.

Personally I would add a couple of thoughts to the argument.

The first is regarding delivery of ebooks. Anyone that has used an iphone/ipod will be aware of the iTunes app system. This in essence means the user can download applications, music etc from iTunes at the touch of a screen. Very simple and well suited to books. So is iTunes the delivery method of ebooks in the future? Possibly, but we can’t forget Amazon. These digital giants have the biggest database of readers in the world. This linked with reading trends and digital knowhow make them a sleeping giant in the ebook would.

The second point is aimed directly at writers. I would say that it makes no difference whether a writer believes ebook sales will be significant. They simply can’t take a chance. So my advice is before you sign your next book deal, look very carefully at the clause regarding digital print and think very carefully about how this could affect your royalty income in the future is digital book become big sellers.