Showing posts with label selling more books. Show all posts
Showing posts with label selling more books. Show all posts

Wednesday, 20 May 2009

Four things you can do today to sell more books

  1. Put an extract of your book on your blog/website/Facebook page/platform of your choice.
  2. Ask ten high profile writer bloggers if they would like a free review copy of your book, then send them out.
  3. Arrange three email interviews with fellow bloggers and talk about how you wrote your book, but remember not to make the interview into a sales pitch. It’s more important to be interesting and give the reader something of value.
  4. Run a competition on your blog giving away a free copy of your book. The more creative the competition the more people that will enter, but remember to keep it simple.
Similar articles:

The power of the email interview
How writers can promote their books online using free social media tools
How writers can use the Internet

Friday, 1 May 2009

A writer’s guide to Twitter

As the popularity of Twitter grows writers are increasingly being told that they should be using the service as part of their online platform. The problem with Twitter is that you need to ‘get’ it to see why it can be such an important tool for writers. The aim of this article is to introduce writers to Twitter and hopefully teach you the basics so you can get up and running.

What is Twitter?

At its most basic level Twitter is a way to send small messages (140 characters) to everyone that has chosen to follow your Twitter feed. This means that when you send a message (known as a tweet) it will be visible to each of your followers. As a Twitterer you also elect to follow other people and consequently get a chance to read their tweets.

The biggest problem for new users of Twitter is actually ‘getting’ the process. The main twitter page does its self no favours with the phrase “What are you doing” plastered above the tweet box. Twitter is not about a stream of trivial ‘feeding the dog’ and ‘picking up the kids from school’ type comments. Yes, you will come across users who do this but you will soon learn ignore these. The best Twitterers are instead providing a stream of useful advice, relevant information and conversation. These are the people that ‘get’ Twitter. They set out to build networks, attract followers and participate in conversations.

How do I join?

Setting up a Twitter account is easy. Go to the Twitter website and fill out the form. In a couple of minutes you are up and running. I would suggest that you think carefully about your Twitter name, here are some thoughts:
  1. Do you want to use your real name? 
  2. If you are not using your real name then try and use a name that makes sense?
  3. Try to avoid using the name of your latest book, a year down the line you may be promoting a new book.
What should I do?

The first thing you should do is follow a few people. If you go to http://twitter.com/bubblecow then you can follow BubbleCow. Take a look at the people that are also following BubbleCow, read their little bios and follow a few of these people. Then…watch.

The first step to Twittering is to get a feel for the water. Watch the tweets that are coming into your feed. Make a note of the way they are formed and the kind of things that are being said. Then, when you are ready, jump into a conversation. The best way to do this is to send what is known as an @reply. By using the @ symbol, your message will appear in the other Twitterers @reply box. 

So if you sent this message:

@bubblecow I am new to this twitter thing and I just wanted to say hi.

I would see it and then be able to react.

Before we go on one other thing you should know about is the ReTweet. This is when you see a good tweet and send it out to your followers. Messages that start with RT have been retweeted. Retweeting is good and you should do it a lot.

What’s a Twitter client?

Once you get into Twitter it will not be long before you have too many followers and are following too many people for the Twitter page to remain practical. At this point you need a Twitter client. This is a piece of free software that sits on your desktop and helps you to control your tweets. I suggest you try Tweet Deck.

So that’s the basics of Twitter. My advice would be to jump in and give it a try. If you @reply bubblecow (@bubblecow) I will retweet you to my followers and spread the love.

Related articles:

Friday, 20 March 2009

Seven twitter tips for writers

  1. Make sure your profile has a link back to your blog or website.
  2. Use an 80/20 balance - 80% of posts offering help/advice and 20% about you and your stuff.
  3. Always tweet a link to your latest blog post.
  4. Tweet the link to your blog posts twice - once at 9 (ish) GMT the other about 3 GMT. This way you will hit the morning rush in multiple time zones.
  5. Always re-tweet good tweets.
  6. If someone @replies/RT you then tweet back if only to say thanks.
  7. Get involved in conversations.

Wednesday, 4 March 2009

Top Twitter tips for writers

After yesterday’s blog post I thought I would offer some advice about how writers should be using Twitter.
  • Use the @reply. Getting involved in conversations will not only build relationships but also alert other twitters to your existence.
  • Tweet about stuff. Most of your Tweets should be about stuff other like-mined people will be interested in reading. About one in ten of your tweets can be about you/your book.
  • Don’t tweet all in one go. It might be 9 o’clock in the UK but other parts of the world are still asleep. Spread out your tweets.
  • Tweet about your blog posts. When you write a new blog post send out a quick tweet with the link to the post.

Tuesday, 3 March 2009

Five reasons a writer should twitter

DOT at West Pier Words recently wrote on his blog that he didn’t ‘get’ the whole Twitter thing. I could go on and on about the advantages of Twitter but thought I would reply with a simple five reasons list…
  1. To get your name known. Twitter provides yet another avenue for writers to raise their profile, tell people about their work and drum up new fans.
  2. To start a conversation. Twitter provides a perfect platform to take part in, and initiate, conversations about subjects that you find interesting. Conversations build relationships, which in turn potentially produce new readers for your books.
  3. To learn something new. There are many people on Twitter posting links to information they find interesting. If you follow like-minded people than you might just find something worth reading.
  4. To find a publisher/agent. Really! Publishers and agents are out there using Twitter. Make the link and build the relationship, you never know it might just lead to a new opportunity.
  5. To see just what Stephen Fry is up to. Fry is the king of twitter and we all must bow at his virtual feet.

Monday, 23 February 2009

Writers and the power of the email interview

The email interview is a powerful, and often over looked, method a writer can use to promote themselves, their book and their blog. The format is pretty straight forward. The writer approaches a blog and offers themselves up for an interview. A blog owner writes a few questions and emails them to the writer. The writer then writes their answers, emails back and it’s all done.

Advantages:
  • Bloggers are always looking for blog posts.
  • If the email is constructed carefully it should be just a cut and paste job for the blog owner.
  • Everyone wins. The blogger gets traffic from the writer’s blog, whilst the writer gets exposed to new readers.
Words of warning:
  • Be wary of the length. Long posts should be avoided if at all possible. However, interviews are a grey area but too long is always bad.
  • Think about the audience. The questions will dictate the tone of the interview but the writer should pitch to their audience.
  • Link and link again. The interview should contain links to the writer’s blog and website. This is the deal. Don’t be ashamed to add a plug for your latest project.
  • Link back. It is essential that the writer blogs about the interview, the swap of traffic is part of the deal.
This is a great example of an email interview from Caroline Smailes.

Monday, 16 February 2009

How writers can promote their books online with free Social Media tools


Many writers are aware of the growing power of Social Media but many have little idea on how to get started, so I thought I would knock up a quick and dirty guide to promoting your books online.

Step 1 - Your Blog
This is the key to your whole network. Writers need to set up a blog (Wordpress or Blogger) and maintain it regularly. The blog is your centre point and without it the rest all kind of falls apart. I would suggest a writer blogs two or three times a week and sticks to posts related to their potential readers. This means that if you have written a book about knitting, then blog about knitting. DO NOT blog about your dog, kids or other boring, mundane stuff. Readers will just stop reading as soon as they are bored.

Step 2 - Facebook
Go set up a Facebook page - once again the key is maintenance. Make sure you are adding to the site regularly. Include photos, details of your book, interesting links, basically anything you think your potential readers may find interesting. Facebook is perhaps the least powerful of your outposts but the most popular so you need to be there.

Step 3 - LinkedIn
Go set up an account at LinkedIn. Then trawl through all their groups and join every one that has some relation to your topic (knitting remember). Then, on a regular basis, go through all the groups and offer good, honest advice to other people’s posts. You must be an active member of the groups but DO NOT directly promote your book. This is LinkedIn suicide. Instead when you leave a comment many people will be interested enough to click your profile. It is at this point that you have a link to your blog and Facebook and Twitter (we are coming to that). See what you are doing?

Step 4 - Twitter
Go set up a twitter account and twitter regularly. Twitter is a bit more free form and you have some freedom with your topics but try and stick to your general theme (knitting). Also try and @reply to as many people as possible. Twitter is all about conversation. However, you must make sure that in your Twitter profile you provide a link back to your blog.

Step 5 - Linking it all together
This is the most important step. Make sure that every outpost (Blog, Twitter, Facebook and LinkedIn) have direct routes to all your other outposts. This way your net will be spread wide and when someone spots an interesting tweet it will be directed to your blog. On Facebook post a link to your latest blog post - you get the idea.

Using the same Outpost approach you can easily add other applications (Flickr, YouTube etc) to your network. The size of the network is limited by the time you can spending maintaining your Outposts.

The aim is to make friends not contacts. Over time (we are talking a year here) you will build a network of followers - all of which will buy your new book (hopefully).

Here’s BubbleCow outposts:
Blog
Twitter
Facebook - search on Gary Smailes
LinkedIn

Here’s what Chris Brogan has to say about Outposting:

Sunday, 8 February 2009

Talking to Ian Hocking

Dr Ian Hocking's début novel Déjà Vu was published in 2005. Upon its release, Déjà Vu received something approximating critical acclaim. Here is one review from Ian Watson, who co-wrote AI: Artificial Intelligence with Stanley Kubrick: “I was enthralled and contagiously compelled to carry on throughout. The level of computerisation of daily life is plausible and handled with casual panache. It’s gripping, fascinating, and powerful, and really well written, with wonderful pace.”

Can you tell us about Deja Vu?

The book began life as a short story that I wrote in the first year of my undergraduate degree, more than a decade ago. I wrote a couple of duff novels during my degree and decided, in the summer after graduation, that I should try to get the initial situation as perfect as possible for my next. I'd sold a few short stores to magazines here and there and wanted to carry over what I'd learned to the novel. I trawled through my catalogue and came across "We All Breathe The Same Air", which described a retired scientist returning to the bombed ruin of his former research centre. I had another person in my head - a female German detective - and decided to include her in the story as a separate thread. I had no idea of the next scene for either storyline or how they might intersect, but I felt interested in the characters and wanted to see what would happen.
The initial draft was 140,000 words. After the UKA Press expressed a desire to publish it, they put me in touch with the author Aliya Whiteley. She was working for them as a freelance editor at the time. Together, we brought the book down to about 70,000 words.

Many writers find editing a painful process. How did you find working with Aliya Whiteley?
Bloody awful.
H'only joking. Actually, the presence of Aliya was one of the reasons that the editing process went so smoothly, where otherwise it might have been more painful. It's not easy when you're a first-timer. You think (because it's a useful fiction) that what you've got is the final product. After all, the publisher said "Yes" on the basis of the manuscript. But, as we all know, that's only the start of the process, and it can come as a shock. I stared forlornly at the computer screen for about an hour after Aliya's original report arrived. She wanted me to delete one of the major characters and cut away half of the book!
I went for a walk, came back, and realised that Aliya's email actually suggested deleting a character who cropped up many times throughout the story but did nothing to advance it. Not really a major character, then, so he had to go. And it turned out that most of the material Aliya wanted to cut comprised dead sections of exposition, awful chunks of scientific nitty-gritty and - gulp - two dream sequences. I mean, dream sequences? In a thriller? What was I thinking?
This is the strength of a good editor, I think. They suggest changes that you already know on one level (if you're paying attention). They're like the sensible authorial voice that you never listened to during the writing itself - so you'd better listen now, or else.
Elements of the editing were bloody awful, of course. It's great deal of work to implement changes. To an extent, you don't know what the changes are doing to the overall tone of the work. You're more distant.

From your blog and Twitter you seem keen to explore 'new' media opportunities. Is this true? Is the ebook the future?
I am keen to explore new media, but not in a very systematic way. My interest in Web 2.0 technologies like blogging, Twitter, Facebook, and so on stems from a mixture of geekiness - I've loved computers since I was a boy - and a wish to discuss and debate aspects of fiction online. I don't see this as marketing. Though, if you're genuine about your use of the technologies, there will probably be a marketing benefit.
One technology that particularly engages my attention is Print On Demand. This doesn't have a great reputation because of its association with vanity publishing and self publishing. And, OK, if everybody publishes a book, the signal-to-noise ratio will increase. But there are many people who write good books that will never get picked up by publishers. Niche authors, in particular. Or upcoming authors. Or authors who want somewhere to 'park' their novel, like me.
I'm sure that the ebook is the future, but not the immediate future. The technology of Gutenburg is still a much better fit for most people. However, it's worth remembering that written systems of writing are a comparatively recent invention. Humans are designed to speak and hear, not read. I'm equally excited about the growing popularity of audiobooks.

This is a common question but still a good one - What advice would you offer writers looking to get their work published?
That's a tough one because publishing means different things to different people. Generally speaking, start small and develop your skills along with your ambition; don't have unrealistic expectations. There are many smaller websites that need regular fictional content. They probably won't be able to pay you, but at least you won't have to pay them. Get feedback; listen to it only when you're sure that the person providing the feedback knows what they're talking about.
Approach a traditional publisher, or agent, only when you're certain that your material is the best you can make it. If you have contacts within the industry, use them. Don't be shy about emailing absolutely anybody. As long as you're polite, you'll get a helpful answer 90% of the time. Remember that the UK publishing industry is the same size as the bagged salad industry. What makes you tastier than the next cabbage? Understand that the traditional publishing model is not a fair game. It is loaded to the advantage of others. So you need to play more than one round. Stay in the game and keep writing your stories.

Thanks Ian.

Ian has recently produced a ‘special’ addition of his book that is available through Lulu and a free audio version you can download for free. You can download the audio, buy the book or find out more about Ian Hocking at his website.

Sunday, 18 January 2009

Things a writer should be doing

If you are a writer and don’t have a website and a blog and a Facebook page and a LinkedIn profile and use Twitter (alot), then I have just one question…
Why?

Friday, 19 December 2008

How writers can use the internet

If Web 1.0 was linked sites and Web 2.0 was social media, then Web 2.5 is the use of social media to develop a web platform. Chris Brogan is a commentator on the wed and publishing and in this embedded video he talks in detail about how writers and publishers can utilise the internet.

In essence he suggests that a writer needs a Homebase. This is a steady site that acts as a repository for the writers work and offers pointers to Outposts. It is these Outposts that make the difference. Outposts of social media sites such as Facebook, LinkedIn and Twitter on which the writer can develop conversation and form relationships that will ultimately lead to sales.

Friday, 14 November 2008

Using your blog to find fans

Blogging is a great tool for building a fan base and can be a good way for writers to get their work known. However, it is a long and hard journey.

Here are my top five tips for writers looking to set up a successful blog:

1. Blog regularly - Once a day is the maximum.

2. Go to others blogs and leave comments. Do this every day and spend at least half an hour a day doing so. Make it part of your daily routine. Try and find other blogs with lots of readers and leave comments on these blogs. This a great tool for assessing the popularity of a blog: http://www.marketleap.com/publinkpop/

3. Reply to comments left on your blog within your own blog comments. This will encourage people to leave comments and also return to your blog to read your reply.

4. Develop an online persona. This is the online version of you and can be far more interesting than real life. I am not suggesting you make up a new person but make rules for your online life e.g. Don’t blog about the school run - it’s boring and no one really cares.

5. Be in it for the long haul - if you still have readers after a year you win.

6. (I know) Be interesting!

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