Comic Relief's Red Nose Goes Digital

For the first time since its launch 21 years ago Comic Relief has released three different Red Noses – with each of the trio set to rally the nation to Do Something Funny for Money on Friday 13 March.

Rednoseday.com has always been at the centre of one of the most interactive engagements with the public. In 2007, £7m was donated to Comic Relief through the website and mobile, contributing to the overall £67m that was raised for good causes in the UK and Africa.

Now, for the first time ever, consumers can buy a digital red nose . The site allows users to upload their photo, choose from the three red noses and apply it digitally to their image, before exporting it to their favourite social networking sites, including Facebook, Bebo, MySpace and Twitter.

The Digital Red Nose costs just £1, of which 87p goes straight to good causes.